The Real Cost of Instant Container Tracking Data
About This Video
Have you ever wondered why container tracking data isn’t delivered instantly? Akshay Dodeja, CEO of Terminal49, explains:
"Right now, most data isn’t pushed to us—we have to pull it. Scaling that across hundreds of thousands of containers is expensive. The cost grows non-linearly for near real-time updates."
So, what’s the solution? Akshay continues, "Not every milestone needs to be instant. For example, at a terminal, you need updates quickly to avoid delays. But for a vessel at sea, hourly updates might be enough."
As Matt Turner, Head of Data, adds, "How quickly you need data depends on your role and the risks at different stages of the journey."
Terminal49 focuses on balancing cost, accuracy, and urgency to deliver the right data at the right time. Learn more in the full video!
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