In global logistics, efficiency and visibility are more than buzzwords—they’re make-or-break capabilities. In a recent webinar, Terminal49 CEO Akshay Dodeja sat down with Simon Kaye, CEO of Jaguar Freight, and Brian Glick, CEO of Chain.io, to discuss how the collaboration between these three companies revolutionized Jaguar’s Freight operations and customer experience. The conversation offers a look into modernizing freight forwarding through automation, integration, and data transparency.
The Visibility Problem (Before Terminal49 + Chain.io)
Simon Kaye didn’t mince words when reflecting on Jaguar Freight’s early years: the work was heavy, manual, and riddled with inefficiencies. Every container update meant operators had to check unreliable carrier websites or call steamship lines—sometimes waiting on hold for hours. Clients were frustrated. Operators were overworked. And visibility was more reactive than proactive.
Simon summed it up best: “We weren’t in the transportation business. We were in the information business.”
But back then, information was hard-won.
The Turning Point: Partnering with Terminal49 and Chain.io
Jaguar realized they needed to streamline their operations and empower clients with better tools. That’s when they teamed up with Terminal49 and Chain.io.
- Terminal49 brought in real-time, high-quality container tracking data across carriers, terminals, and rail. It eliminated manual tracking and turned the chaos of disjointed systems into clean, reliable data.
- Chain.io acted as the “data plumber,” seamlessly integrating that data into Jaguar’s internal systems and client-facing portals.
This wasn’t just another integration. It was a full digital transformation.
A New Era of Visibility and Control
With the new system in place, Jaguar Freight built out the following tools for their customers and internal operations:
Client-Facing Dashboard
Real-time ETD/ETA insights with traffic light-style alerts (green, yellow, red), click-through shipment details, and direct communication channels—all powered by Terminal49’s data.
Internal Queue Dashboard
A tool used by Jaguar’s distributed team to prioritize work based on shipment status. No paper, no guesswork—just focused, exception-based management.
The results?
✅ Fewer customer calls and emails
✅ Faster internal operations
✅ Happier clients
✅ More time for high-value work
As Simon put it: “The phone stopped ringing. The noise came down. And we gave our people time back.”
Transparency, Not Just Visibility
For Jaguar Freight, it’s not enough to just show where a shipment is. They show how that data arrived, who updated it, and when. This radical transparency builds trust and eliminates ambiguity.
“We log everything—automated or manual. We want clients to know what changed, when, and why.”
Simon also shared a key lesson from his father: “The truth is the best lie. You don’t have to remember what you said.”
Building the Right Infrastructure
Behind the scenes, Chain.io ensured this wasn’t a “one-and-done” integration. Their platform allowed Jaguar to:
- Route data to multiple systems (TMS, ERP, customer portals, data lakes)
- Monitor data flows in real-time
- Adapt quickly as their needs evolved
Akshay emphasized the value of data quality over just having data. Terminal49 focuses on:
- Completeness: All milestones, every container, every mode
- Timeliness: Updates within hours, not days
- Accuracy: Reliable ETAs and exception alerts that power real decision-making
Product Thinking: Solving Real Problems
Brian Glick’s advice was simple but powerful: Don’t just integrate for integration’s sake. Start with your business goals.
“Know the KPI you want to impact—on-time delivery, customer satisfaction, reduced manual work—and build backward from there.”
That’s what Jaguar did, and it's what sets them apart.
What’s Next: Scaling Smarter, Not Harder
Terminal49 isn’t stopping at visibility. Akshay outlined future plans to:
- Expand data coverage globally
- Build document workflows to automate even more manual tasks
- Enable deeper collaboration across supply chain partners
All of this is done through flexible APIs that meet customers where they are.
The Takeaway
Jaguar Freight, Terminal49, and Chain.io aren’t just improving operations—they’re redefining what modern logistics can be. By combining automation, integration, and transparency, they’ve created a system where customers have clarity, teams have focus, and decisions are made with confidence.
As Simon put it:
“It’s all about delivering value—to your clients, to your team, and to your business.”
Want more?
- Read the full Jaguar Freight case study here: Jaguar Freight Automates Container Tracking with Terminal49
- Watch the webinar here
Want to see how Terminal49 can help you modernize your operations like Jaguar Freight? Get in touch with us here →
